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Wetzel’s Pretzels Opening this Fall at Walden Galleria

Published: 08/24/2022

Wetzels Coming Soon Hero Image

Wetzel’s Pretzels Opening this Fall at Walden Galleria

— Industry snack leader and pretzel bakery to open a location inside the area’s largest shopping center  —

Buffalo, NY: Wetzel’s Pretzels, the 350-unit national pretzel chain, is opening a bakery location at Walden Galleria this fall. The innovative snack leader’s new store will be located in a 1,350 sq. ft. space on the upper level of the shopping center next to Verizon. Known for inspiring handheld happiness, guests will be able to enjoy their fresh-baked, buttery pretzels in more ways than one. Whether its an Original Pretzel snack on the go, shareable and dip-able Cin-A-Bitz with made-from-scratch Sweet Glaze, or a Wetzel Dog meal with an ice-cold lemonade, Wetzel’s guarantees happiness in the palm of your hand.

Every Wetzel’s Pretzels bakery lives by the original vision of its founders, Bill Phelps and Rick Wetzel, who opened their first bakery in Redondo Beach, California in 1994. Since day one, their promise has been that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day to ensure a delicious offering for each customer.

Today, Wetzel’s has grown to more than 350 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Their new location opening at Walden Galleria is part of the brand’s development plan of adding more than 40 new stores this year. For more information regarding Wetzel’s Pretzels, visit www.wetzels.com.


About Wetzel’s Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 300 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk,™ continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. It’s cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel and Kim Kardashian. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to the 2022 Top Food Franchises and the Culture100 by Franchise Business Review. For additional information about the Wetzel’s franchise opportunity, visit www.wetzelsfranchising.com.

About Walden Galleria

Walden Galleria is the Buffalo-Niagara region’s premier shopping, dining, and entertainment destination. With over 200 retailers, 9 sit-down restaurants, an international food court, and Regal Cinemas Stadium 16 with 4DX and RPX theatres with full reclining seats, Walden Galleria truly dominates the retail market.  Walden Galleria attracts over 23 million visitors a year by offering an impressive and unique selection of retail, restaurants, and entertainment that cannot be found anywhere else in the market including Anthropologie, lululemon athletica, Free People, Urban Outfitters, Apple Computer, ZARA, Texas de Brazil, The Cheesecake Factory, Dave & Buster’s, Urban Air Adventure Park, 5 Wits and many more! For more information, visit www.waldengalleria.com.

About Pyramid Management Group

Pyramid Management Group is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.