— New seasonal holiday shop set to open by the end of this month at WNY’s largest shopping center —
Buffalo, NY (November 2025): Just in time for the holidays, Toys“R”Us is opening a seasonal holiday shop at Walden Galleria, bringing joy and play to kids and families in the Western New York community. The new 5,000 square-foot shop, operated by Go! Retail Group, will feature a curated assortment of popular toys and brands, including LEGO, Barbie, Hot Wheels, NERF, Paw Patrol, and more! The store will be located on the lower level next to Urban Outfitters and is expected to open at the end of November, just in time for Black Friday shopping weekend.
“Holiday Shops bring the excitement of Toys”R Us to more families this season, creating an easy and fun shopping destination,” said Alex Winkleman, EVP Business Development of Go! Retail Group. “From the hottest toys of the year to a convenient, family-friendly shopping experience, our Holiday Shops are designed to spread joy and make gift-giving simple.”
For more than 70 years, Toys“R”Us has been synonymous with the magic of childhood, inspiring generations through the joy of play. The new seasonal holiday shop at Walden Galleria will showcase a curated selection of family favorites—from arts & crafts, action figures, and puzzles to electronics, books, and games—designed to spark fun for kids of all ages, making it a one-stop destination for every holiday wish list.
Additional images courtesy of Go! Retail Group, can be found here. For store hours and location details, visit www.waldengalleria.com.
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About Go! Retail Group
Go! Retail Group, a family-owned company based in Austin, TX, is home to a diverse portfolio of brands, including Toys“R”Us, Calendars.com, and Go! Toys & Games, and Snoozimals. Since 1993, the company has grown to operate the world’s largest fleet of pop-up stores across six countries, alongside year-round retail locations, e-commerce, and wholesale. For more information, visit: www.goretailgroup.com.
About Walden Galleria
Walden Galleria is the Buffalo-Niagara region’s premier shopping, dining, and entertainment destination. With over 200 retailers, 9 sit-down restaurants, an international food court, and Regal Cinemas Stadium 16 with 4DX and RPX theatres with full reclining seats, Walden Galleria truly dominates the retail market. Walden Galleria attracts over 23 million visitors a year by offering an impressive and unique selection of retail, restaurants, and entertainment that cannot be found anywhere else in the market including Anthropologie, lululemon athletica, Free People, Urban Outfitters, Apple Computer, ZARA, Texas de Brazil, The Cheesecake Factory, Dave & Buster’s, Urban Air Adventure Park, 5 Wits and many more! For more information, visit www.waldengalleria.com.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Walden Galleria, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations dominate the northeast with 9 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com