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Primark Hosting Grand Opening Celebration Next Week

Published: 04/13/2023

— International value-retailer will welcome shoppers on April 20th with games, giveaways, activities and more —


Buffalo, NY: Primark, the international clothing retailer that offers quality fashion at value prices, will be celebrating the grand opening of its new Buffalo store location at Walden Galleria beginning on Thursday, April 20th at 11:00 a.m. on the upper level near DSW. The first customers to shop in the store can expect free giveaways, music, and celebrations throughout the day. In addition, the following grand opening activities will take place:


  • Thursday, April 20th through Saturday, April 22nd, Primark will be hosting an opening tailgate party from 11:00 a.m. until 5:00 p.m. in the mall common area on the lower level near the Apple Store. Shoppers can play games like cornhole, connect 4, giant Jenga and win giveaways for adults, children, and families.
  • Exclusively on Saturday, April 22nd from 11:00 a.m. until 2:00 p.m. the first 300 guests can enjoy free food from The Cheesy Chick Food Truck, located outside between Primark’s exterior entrance and the main mall entrance next to DSW.


Anticipation for Primark in the Buffalo area has been built since the retailer announced its lease with Walden Galleria in 2022. The community of Buffalo and Canadians in bordering communities will now have access to Primark’s unique blend of value and trends. Opening weekend aims to incite what the brand calls ‘Primania’ with entertainment and family-friendly activities.



About Primark

Primark is an international clothing retailer employing more than 72,000 colleagues across 15 countries in Europe and the U.S. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids’, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including upcoming new markets of Romania and Slovakia. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day – making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain. You can find out about these commitments, and much more, here.


About Walden Galleria

Walden Galleria is the Buffalo-Niagara region’s premier shopping, dining, and entertainment destination. With over 200 retailers, 9 sit-down restaurants, an international food court, and Regal Cinemas Stadium 16 with 4DX and RPX theatres with full reclining seats, Walden Galleria truly dominates the retail market.  Walden Galleria attracts over 23 million visitors a year by offering an impressive and unique selection of retail, restaurants, and entertainment that cannot be found anywhere else in the market including Anthropologie, lululemon athletica, Free People, Urban Outfitters, Apple Computer, ZARA, Texas de Brazil, The Cheesecake Factory, Dave & Buster’s, Urban Air Adventure Park, 5 Wits and many more! For more information, visit www.waldengalleria.com.


About Pyramid Management Group

Pyramid Management Group is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.